Google & Hubspot’s Certification Programs

September 1, 2014, 7:45 am

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Digital Marketing Certifications – As the digital marketing landscape continues to grow at a rapid pace, marketers are faced with new challenges and opportunities within this digital age.

Google and Hubspot have designed some programs to educate students in the area of Digital Marketing.

Google AdWords Certification

The AdWords certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of AdWords.

Lear the certification basics
https://support.google.com/partners/answer/3154326?hl=en&ref_topic=3203989

Get details about the exams
https://support.google.com/partners/answer/3153810?hl=en&ref_topic=3203989

For preparation, this Google AdWords Classroom (a free resource) can also be helpful:
http://www.google.co.uk/adwords/onlineclassroom/

Google Analytics Certification

Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

Prepare for the Analytics certification and get details about the exams here:
http://www.google.com/intl/en/analytics/learn/
Hubspot Inbound Certification

Become a certified marketing pro and take your Inbound skills to the next level with HubSpot’s certification programs.

Get details about inbound certification here:
http://academy.hubspot.com/certification

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7 Online Marketing Tools – Get your job done Faster & Better

September 6, 2014, 5:42 am

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7 Online Marketing Tools – Get your job done Faster & Better

We, as a professional marketers, come up with many marketing ideas on a daily basis; but cannot find sufficient times and resources to complete them. Here are a list of 7 online marketing tools that can get your job done faster and better.

Download (PDF, 980KB)

Marketing & Branding Week [Sept 7 - 11, 2014] by Alleem Business Congress

September 11, 2014, 5:55 pm

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Marketing & Branding Week [Sept 7 - 11, 2014] by Alleem Business Congress

Alleem Excellence Awards Night – Sept 11, 2014 | Sharjah Chamber of Commerce & Industry

Group Photo with Dr Rashid Alleem and the Winners of #Alleem #Excellence#Awards 2014 at the end of #Branding & #Marketing Week – Sept 7 – 11, 2014— at Sharjah Chamber of Commerce.

Al Wafaa Group [ www.alwafaagroup.com ] | the Strategic Partner @#Marketing & #Branding Congress — at Sharjah Chamber of Commerce.

 

Congrats! Najam, #Digital & #Inbound #Marketing Consultant, has been honored with #Alleem #Excellence #Award – Best of the 2014 – #SocialMediaof the Year @ Alleem Excellence Awards Night — at Sharjah Chamber of Commerce.

 

#Alleem #Excellence #Awards Night – Sept 11, 2014http://www.seointl.net/alleem-excellence-awards-night-sept-11-2014-marketing-branding-week/ — at Sharjah Chamber of Commerce.

 

6th Annual Marketing Branding Congress by Alleem Business Congress | Day 3 – Sept 9, 2014

Najam was honored as “Outstanding Guest Speaker” by Dr. Rashid Alleem, Founder & Executive Chairman, Alleem Business Congress at 6th Annual Marketing Branding Congress — at Radisson Blu Resort Sharjah

 

Najam is delivering a presentation on “7 Online Marketing Tools – Get your job done Faster & Better” in 6th Annual Marketing & Branding Congress – organized by Alleem Business Congress – Copy of presentation can be downloaded here: http://www.seointl.net/7tools/

  

 

Today, Najam Ahmed was there as a guest speaker at 6th Annual Marketing & Branding Congress – organized by Alleem Business Congress – some photos taken at the start of the day.

 

Social Media Marketing Strategy, Tips & Tools – Marketing & Branding Week by Alleem Business Congress 

A group photo after concluding “Social Media Marketing – Strategy, Tips & Tools” training session during Day 1 of Marketing & Branding Week by Alleem Business Congress at Centro Sharjah

Google Trends [Video] – Track Popular Search Trends related to your Business

September 29, 2014, 4:37 pm

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Track popular search trends related to your business | Make smart marketing decisions for your business with free search data from Google Trends

www.google.com/trends/

Learn more about Google Trends by watching this 13-minute video:

100+ Examples of the Companies rocking Social Media

October 7, 2014, 6:11 am

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Social Media Marketing is growing day by day. With so many social networks available for brands, from the obvious Facebook and Twitter to Pinterest and LinkedIn, we’re seeing brands do some special things. Take a look at this PDF (produced by Hubspot) that contains 100+ examples of the companies rocking social media. You can learn from them and implement similar ideas for your own business or company:

Download (PDF, 11.48MB)

Bring your Local Business Online [Videos] by Google

October 12, 2014, 10:00 am

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Make it easy for customers to get in touch. Give customers the right info at the right time, whether that be driving directions to your business in Maps, hours of operations in Search or a phone number they can click to call you on mobile phones.

Bring your local business online #1: Introduction and hot topics

 

Bring your local business online #2: Determine your business’ value-add and online goal

 

Bring your local business online #3: Find potential customers

 

Bring your local business online #4: Basic implementation and best practices

 

Bring your local business online #5: Differentiate your business from the competition

 

Bring your local business online #6: Engage customers with a holistic online identity

 

Tips to Improve your Website look using Images

October 18, 2014, 5:37 am

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If a picture’s worth a thousand words, then images are a way to keep people coming back to your site for more. Use image color, quality, format and size to tell the right story for your business.

Impress customers with a website that features polished and engaging images. Watch this video by Google to learn website optimization tips using photos/images:

The History and Evolution of Advertising

October 22, 2014, 6:51 am

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The activity or profession of producing advertisements for commercial products or services is called advertising.

I recently found a great presentation by Hubspot about the history and evolution of the advertising. Explore this informative presentation about advertising here:

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Win 2 Passes (worth AED4,990) for 3-Day Digital & Social Media Training Program – Nov 2014

October 24, 2014, 7:32 am

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Define ‘SOCIAL MEDIA’ in 2 words or less!

What comes in your mind when you think about ‘social media’? Define social media in 2 words or less and have a chance to win 2 passes for our upcoming 3-Day Digital, Inbound and Social Media Marketing training program.

Click the following picture or this link to participate:

Post by Middle East: Internet Marketing Training Courses.

2 people out of all who answers this question (using Facebook comments) will win free passes (worth AED 4,990) to our upcoming 3-day Digital & Social Media Marketing Course during Nov 25 – 27, 2014.

You can answer this question till 11:59pm, Thursday, Nov 6, 2014. The winners will randomly be picked through a draw on Saturday, Nov 8 at Vida Hotel, Downtown Dubai at the end of Day 1 of our upcoming 3-Day Digital Marketing & Social Media Weekend Training Program and will later be announced on our Facebook Business Page.

 

Create a customer email list to market your business

November 5, 2014, 2:43 pm

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Stay connected to new and potential customers with targeted email lists.

Email: from business owners to consumers, everybody uses it. It’s also a powerful tool that can help you quickly grow your customer base. Build your customer contact list as the first step in your email marketing campaign.

Watch this 14-minute video to understand the strategy in details:

 

 

Best Practices of Social Media Marketing by Melinda Emerson

March 31, 2015, 2:39 pm

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Best Practices of Social Media Marketing by Melinda Emerson

Follow her on Facebook 

 

 

 

 

Turning your Passion into a Business

March 31, 2015, 3:59 pm

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Turning your Passion into a Business | After spending a decade as an AdWords Evangelist at Google, Frederick Vallaeys decided to turn his passion and experience into a small business by launching Optmyzr.

Digital Marketing Training Program – Course Outline

April 11, 2015, 3:53 pm

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This Digital Marketing Training Program provides a detailed understanding about Digital Marketing concepts, strategies and implementation, including planning a website, website promotion, email and Search Engine Optimization (SEO) campaigns, Pay Per Click (PPC) campaigns and integrating digital marketing with traditional marketing.

This course is for anyone (marketers, managers and individuals) who wants to understand the key elements of building an effective digital marketing campaign. Covering best practice and using case studies throughout, the session offers a practical guide to the core techniques in digital marketing. Online tools and reference materials are highlighted throughout, enabling delegates to leave with solid hands-on knowledge that they can implement immediately upon return to the office.

Learning outcomes

• Create and/or improve a strategy for measuring and improving digital media effectiveness
• Review current approaches and identify areas for improving performance
• Search engine optimization (SEO), pay per click (PPC) marketing including Google AdWords, LinkedIn Ads and Facebook Ads
• Social media including Facebook, Twitter, blogging, etc.
• Online advertising including ad networks and behavioral targeting
• Email marketing including deliverability
• Site content and copy
• Digital Marketing Strategy and Planning

 

Course content

• Digital Marketing Overview
• SEO – Search Engine Optimization
• Google AdWords – Search Engine Marketing | Display Advertising
• Google+ Local & Google Places – Connecting your business with local customers
• Inbound Digital Marketing Concepts and Implementation
• Social Media Marketing – Strategy | Blogs | Facebook | Twitter | LinkedIn | Google+
• Video Marketing – YouTube
• Facebook & LinkedIn Advertising
• Email Marketing
• Google Analytics – Track your success

 

 

Day 1

Digital Marketing – an overview

• A brief overview about digital marketing and all relevant set of activities:
  • Search Engine Optimization
  • Local SEO – Google My Business
  • Search Engine Marketing – Google AdWords
  • Display Advertising – Contextual | Behavioral | Targeted
    • Google AdWords
    • Facebook
    • LinkedIn
    • YouTube
  • Social Media Marketing
  • Lead Generation
    • Marketing Offer – Attractive / Relevant Offer
    • Landing Page – Offer’s details with form
    • Conversion Page – Thank you page
  • Email Marketing – using icontact.com
  • Video Marketing – YouTube
  • Responsive Design
  • Google Analytics

Search Engine Optimization

• What is SEO?
• Why SEO?
• How Search Engine works?
• Google’s Algorithms
• Does SEO take time to see results?
• 21 SEO Tips that every website owner, designer, blogger and content writer need to know!

1. Keyword Research
   • Brainstorming – Think and discuss them first!
   • Google Suggest
   • Semantic Search
   • Google Keyword Planner
   • Google Trends – Finding Search Trends | Most Search Terms
   • How to translate keywords?
2. Organizing the keywords
3. Writing Headlines (Page Titles) with examples
4. Writing Summary (META Descriptions) with examples
5. META Keywords are no more!
6. Optimizing Page Content
   • What is keywords stuffing?
   • Optimizing Page Content (body)
7. SEO for Images
8. Structuring the Content
   • SEO-friendly URL Structure
   • Plan your Site’s Hierarchy
   • Breadcrumb Navigation
9. Internal Linking – Site Navigation
10. How Google reads our pages?
11. Backlinks – the latest trends
12. Links from YouTube Videos
13. Social Media Links
    • Manual Sharing
    • Social Media Sharing
14. HTML Improvements using GWT
15. Who is linking to us?
16. Fixing bad links
17. Users’ Engagement
    • Links to Related Stories
    • Enable Social Sharing
    • Embedding videos
    • Enabling site search feature
    • Bounce Rate & Visits’ Duration
    • Self-hosted Blog
18. Blended SEO
19. Optimizing Social Media Updates
20. Optimizing YouTube Videos
21. Some Extra Tips

Day 2

Google AdWords

• Setting up Google AdWords Campaigns – that avails high ranking at low cost
• Content Structuring
• Understanding Quality Score
• Finding and selecting the right Keywords
• Campaign Setup procedure
• Ads and Ad Groups
• Organizing Ad Groups
• Creating Effective Ads
• Optimizing Landing Pages
• Bid Management
• Negative Keywords
• Analytics – Measure and fine-tune

Google Analytics

Web Analytics using Google Analytics training course provides you with techniques to get the best possible return on the investment you have already made in your web site design, search engine optimization and marketing campaigns. This training covers the following topics:

• Understanding Dashboard – Audience | Advertising | Traffic Source | Content | Conversions
• Taking decisions based on Analytics Reporting
• Defining Business Goals and Objectives
• Measuring Tools and Methods
• Measuring your Site’s ROI
• Getting Started with Google Analytics
• Introduction to Goal Conversion – Tracking the Conversions
• Tracking Social Media Traffic – Advanced Segmentation
• Tracking Phone Calls with Google Analytics
• Integrating your Google AdWords campaigns into Google Analytics

Day 3

Social Media Marketing

• Overview and some brief statistics
• Social Media Marketing Strategy
  • Setting up Social Media Goals
  • Be Selective. Start Slow!
    • Find out where your targeted people connect
    • Popular Social Media Networks
      • Facebook Fans vs Talking about this
      • Boost Post
      • Facebook Graph Search – SEO for Facebook
      • Optimizing Twitter, LinkedIn, Google+ for Improving Search Visibility
      • Connecting Facebook with Twitter
      • Best Practices for LinkedIn Pages
      • Optimizing YouTube videos
    • Knowing your Audience
      • Setting up Facebook Ads for your targeted demographics / their interests
      • Setting up LinkedIn Ads for your targeted industry / prospects
      • Google Alerts – Monitoring your brands, competitions, and industry trends using
      • TweetDeck – a monitoring tool similar to Google Alerts for Twitter
      • Hashtags –Best Practices & Tools
    • Inbound Marketing – Overview, Methodology & 2 Case Studies
      • Self-hosted Blogging – Tips & Tools
      • Ideas for Content Marketing
      • Content Curation
      • Content Calendar
      • Search Trends and finding relevant questions to be answered
    • Implementing Social Media / Engaging your Audience
      • Tips to write social media updates
      • What & When to Post
      • Creating & Editing Amazing photos for your social media update without knowing graphic designing
      • Social Media Images’ Dimensions
      • Scheduling your social media updates
      • The 80/20 Rule
      • HootSuite – to automate your social media tasks
      • PostPlanner – finding relevant content easily to share with your prospects
      • The perfect recipe for social media posts
      • Social Media Checklist
      • Social Follow & Social Sharing
      • Social Media Plugins to be incorporated with your website
      • Social Media Apps – a brief introduction
    • Measuring Success
      • Fans, Likes, Comments & Share
      • Using Google Analytics to track performance
      • Bounce Rate, Time Spent on Site and Conversions!
      • Tracking Offline Conversions
    • Viral Videos Examples
    • Great Resources to continue learning!

Click this banner to see Training Schedule and Register for this program!

 

10 Deadly Reasons Most Websites Fail!

April 30, 2015, 4:54 am

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A great Slideshare presentation by Hubspot on 10 Deadly Reasons Most Websites Fail!

Download (PDF, 4.45MB)

 

 

How to create a video for your business?

May 3, 2015, 12:42 pm

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According to Forrester, a video is valued at 1.8 million words. But what does it take to create one? For small businesses, creating videos often seems overwhelming, time-consuming and expensive. But earlier this week, with the help of the folks at YouTube, we proved that perception wrong. In 3 hours we created a great business video (http://goo.gl/4ujwM0 ) for +Huckleberry Bicycles with a simple mobile app – Directr.

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What is Google Remarketing and how it works?

May 3, 2015, 1:04 pm

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Google Remarketing can help you reach people who have previously visited your website. You can show them some specific ads that are tailored to them based on which sections of your site they visited. Your ads could appear to them as they browse other sites that are part of the Google Display Network (that includes more than 2 Million websites including Gmail, YouTube, Gulf News, Khaleej Times, Dubizzle and more) or as they search for terms related to your products on Google.

These two videos can help you understand remarketing in a better way:

The infographic by Google also helpful to understand how remarketing works:

Find more details here: https://support.google.com/adwords/answer/2454000?hl=en

The Essential Guide to Internet Marketing 2015

June 12, 2015, 2:15 pm

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The Essential Guide to Internet Marketing 2015 by Hubspot

According to webopedia,

Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from Web sites or emails.

I’m really a big fan of @Hubspot and I always talk about them in all my digital marketing lectures that I deliver in Dubai, UAE across the Gulf region. I liked the way, how Pamela Vaughan @pamelump (at Hubspot) has explained in very simple and effective manner. Thank you @Pamelump.

Read it here:

Download (PDF, 1.54MB)

Digital Marketing / Social Media Marketing Jobs – June 2015

June 14, 2015, 2:36 pm

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I found some new jobs/positions available related to Digital Marketing / Social Media Marketing on LinkedIn[June 2015], so sharing it with you, if interested in applying!

Digital Marketing Manager
Mackenzie Jones Middle East – Dubai
https://www.linkedin.com/jobs2/view/54454374

Senior Digital Marketing Executive
Chalhoub Group – Dubai
https://www.linkedin.com/jobs2/view/53506521

Social Media Strategist
DXBEE Media – United Arab Emirates
https://www.linkedin.com/jobs2/view/54416120

Online Marketing Executive
Exotica Emirates LLC – Abu Dhabi, AE
https://www.linkedin.com/jobs2/view/49883263

Social Media Manager
Centric DXB – United Arab Emirates
https://www.linkedin.com/jobs2/view/48392912

Digital Marketing Executive
SimplyBuyAnyCar.com – United Arab Emirates
https://www.linkedin.com/jobs2/view/29447793

Social Media Digital Designer
Alsayegh Media – United Arab Emirates
https://www.linkedin.com/jobs2/view/53568146

Content Marketing Manager
MCG Associates – United Arab Emirates
https://www.linkedin.com/jobs2/view/53543609

Marketing Manager
Flight Centre – United Arab Emirates
https://www.linkedin.com/jobs2/view/62288235

e-Commerce Marketing Senior Officer (Campaigns)
flydubai – Dubai, AE-DU
https://www.linkedin.com/jobs2/view/51912118

 

 

Creating a Content Machine

June 24, 2015, 11:28 am

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Lead Generation – a short guide

July 19, 2015, 12:56 pm

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What is Lead Generation?

According to Unbounce,

Often abbreviated as “lead gen,” lead generation is the process of attracting and converting qualified prospects to fill your sales funnel. There are many types of lead generation campaigns, but the goal is usually the same: collect a user’s email address and follow up with lead nurturing.

Here’s a quick guide by Hubspot about lead generation:

Download (PDF, 1.6MB)