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Define ‘Social Media’ in 2 Words or Less & Win!

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Define Social Media in 2 words or less!

What comes in your mind when you think about ‘social media’?

Define social media in 2 words or less and have a chance to win 2 passes (worth AED 4,990) for our upcoming 3-Day Weekend Digital Marketing & Social Media for Business Course during October 17, 24 & 31 2015.

Click the following picture or this link to participate:

Define #SocialMedia in 2 words or less and Win 2 Passes (worth AED4,990)!2 people out of all who defines social media…

Posted by Middle East: Internet Marketing Training Courses on Friday, August 28, 2015

 

2 people out of all who defines social media in 2 words or less (using Facebook comments) will win free passes (worth AED 4,990) to our upcoming 3-day Digital Marketing & Social Media for Business Course during October 2015.

You can comment till 11:59pm, Monday, October 12, 2015. The winners will randomly be picked through a draw on Tuesday, Oct 13 at Manzil Downtown Dubai at the end of Day 3 of our upcoming 3-Day Digital Marketing & Social Media for Business Weekday Training Program and will later be announced on our Facebook Business Page.

You can find the details about our upcoming courses here:

https://www.facebook.com/eMarketingME/posts/1053046891372593


How to Track Success of Online Marketing Campaigns using Google URL Builder?

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Google Custom URL BuilderWhenever you advertise online, for example, using email marketing, banner ads, or Facebook/LinkedIn ads, your main objective is to drive traffic back to your website, convert that traffic into leads, and those leads into customers. Right?

How do you know that your recent email marketing campaign was successful? Or, did your Facebook ad campaign work for your business? Google URL Builder helps you track your campaigns’ performance – and you can select which advertising option is working better for you and making more money.

How to use Google URL Builder to create custom URLs and track the performance using Google Analytics? This video answers:

To create Google Custom URL, visit this page:
https://support.google.com/analytics/answer/1033867?hl=en

To see the performance for campaigns, login to Google Analytics, and explore Acquisition – Campaigns tab.

The Winners of ‘Define Social Media in 2 Words or Less!’

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We, at SEO International – a division of Al Wafaa Group, are very pleased to announce the winners’ names amongst the people who participated in ‘Define Social Media in 2 words or less!‘ activity through a draw at Manzil Downtown Dubai at the conclusion of our 3-day Digital Marketing & Social Media for Business course on Tuesday, October 13, 2015.

Mr. Munner, the CEO of Al Wafaa Group, is talking to the course participants after announcing the winners through the draw that took place at Manzil Downtown Dubai on Tuesday, October 13, 2015.

Mr. Munner, the CEO of Al Wafaa Group, is talking to the course participants after announcing the winners through the draw that took place at Manzil Downtown Dubai on Tuesday, October 13, 2015.

 

AND THE WINNERS ARE:

We’re very pleased to announce the winners’ names amongst the people who participated in ‘Define Social Media in 2 words…

Posted by Middle East: Internet Marketing Training Courses on Wednesday, October 14, 2015

100 Holiday Marketing Tips by MailChimp

610+ New Jobs in UAE on LinkedIn related to #SocialMediaMarketing #DigitalMarketing #SEO #SEM

How people use Internet in UAE & across the globe? Consumer Barometer (with Google) Answers!

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Consumer Barometer - Dubai, UAE

Consumer Barometer is a tool that help you understand how people use the Internet across in UAE, Middle East across the globe.

UAEIt offers four main features:

  1. Graph Builder – Create your own custom analysis to understand how people use the Internet.
  2. Compare Digital Trended Data over time – See how Internet access and device usage in UAE (and across the world) have evolved.
  3. Audience Stories – Learn more about the Internet’s role in the lives of key audience segment.
  4. Curated Insights – Research highlights arranged in beautiful charts for quick viewing.

While using any of these features / reports, customize the preferences to see UAE data only.

 

How to create Gmail Ads using Google AdWords

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Gmail Ads using Google AdWords - Dubai

Learn how to create a Gmail Ads Campaign in your AdWords account. This video takes you through the process and covers important things to remember!

What is In-Marketing Audiences [Google Display Network]?

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GDN - In Marketing Audiences

According to Think with Google,

In-market audiences is a way to connect with consumers who are actively researching or comparing products and services across Google Display Network publisher and partner sites and YouTube. To qualify someone as being in-market for a specific product or service, Google takes into account clicks on related ads and subsequent conversions, along with the content of the sites and pages they visit and the recency and frequency of the visits. In this way, Google accurately categorizes users so you can target those most interested in your offerings.

Watch this video to understand it better:


Google AdWords Best Practices [4 Videos]

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Google AdWords Best Practices

Writing great ads in Google AdWords is important, and sometimes it can be tricky. It’s very important to get your ads correct, and that’s why Google keeps helping their advertisers with the tips and tricks to improve your Google AdWords campaigns.

Here are 4 helpful videos from Google Official AdWords Channel:

Remembering AdWords Fundamentals – Google Best Practices

 

Tailor Ads for Mobile Searches

 

Test & Optimize Creatives

 

Creatives that Clicks

 

How to Backup & Restore your WordPress-based Website? [2 Videos]

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Backup & Restore WordPress Website - Videos

Here are two useful videos published by WordPress Guides, I have recently found. The first one helps you in backing your WordPress-based website up and the second video guides you how to restore and configure your website.

How to Backup Your Website?

 

How to Restore Your Website?

Google Display Remarketing – Best Practices [6 Videos]

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Google Display Remarketing - Dubai

Remarketing on the Google Display Network helps you re-engage past site visitors with personalized ads even after they’ve left your site. Learn how to set up effective tags, remarketing lists, bids & ad formats and remarketing campaign settings.

Display Remarketing Best Practices 

 

How to Setup Remarketing codes?

 

How to create effective remarketing lists?

 

How to set your remarketing bids and ads for success?

 

How to optimize your remarketing campaigns settings?

 

How to grow your remarketing volume?

Google AdWords 2016 Official Tutorial in 16 Steps [90-minute videos]

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Google AdWords Tutorial 2016 - Dubai

Google has official launched this Google AdWords Video Tutorials [in 16 steps] from their official YouTube channel i.e. AdWords. I have embedded all those videos in a proper sequence so you can easily watch them and also have included some relevant examples, links to useful resources:

Step 1: Create an AdWords campaign that reaches new customers

Step 2: Define your marketing goals

Step 3: Select your campaign type

Step 3a: Use the Search Network with Display Select campaign type

Step 3b: Use the Search Network only campaign type

Step 3c: Use the Display Network only campaign type

Step 4: Select the geographic locations to show your ads

Step 5: Setting your bids – Bidding Strategy

Step 5a: Using Maximize Clicks bidding

Step 5b: Using Manual Cost Per Click (CPC) Bidding

Step 6: Setting your Campaign’s budget [Daily Budget]

Step 7: Organize your account with ad groups

Step 8: Writing effective text ads

Step 9: Give customers more reasons to click your ads [using Ad Extensions]

Step 9a: I want people to call my business [Ad Extensions: Call Extension]

Step 9b: I want people to visit specific pages of my website [Ad Extensions: Sitelink Extension]

Step 9c: I want people to visit my store, restaurant, hotel, office etc. [Ad Extensions: Location Extension]

Step 9d: I want to show more information about my business [Ad Extensions: Callout Extension]

Step 10: Select the right keywords to connect with right customers

Step 11: Fine-tune your keywords to match your goals and budget [using keyword match type]

Step 11a: I want to broadest reach for my ads [Keyword Match Type: Broad Match]

Step 11b: I want a more precise reach for my ads [Keyword Match Type: Phrase Match]

Step 11c: I want the most precise reach for my ads [Keyword Match Type: Exact Match]

Step 12: Identify search terms that you don’t want to trigger your ads [using Negative Keywords]

Step 13: How you are billed [Automatic vs. Manual Payment option]

Step 14: See a preview of your ads on Google search results page

Step 15: Find out how your ads are doing

Step 16: Track how many clicks turn into customers

Step 16a: Track actions on your website

Step 16b: Track phone calls from your ads

 

What you need to know about Online Marketing

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Step 1: What you need to know about online marketing?

 

Step 2: Reach more customers with AdWords

 

Step 3: Is your website ready to deliver results?

 

Step 4: How AdWords works

 

Step 5: What’s the best online marketing option for you?

Top 12 Digital/Social Media Marketing Blog Posts – Oct 2016

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most-shared-blog-posts-digital-marketing-october-2016Here’s a list of our top performing social media updates from last month (October 2016) on SEO International‘s social media networks that will help you learn new tips, strategies and tools related to digital marketing and social media marketing:

To learn more about Digital Marketing, SEO, AdWords, Analytics, Blogging and Social Media Marketing, please follow us on social media:

Official Blog | Facebook | Twitter | LinkedIn | Google+

 

Snip.ly – Drives Traffic and Conversions to your Website

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+Sniply is a very interesting (but a little sneaky) tool which lets you build custom calls to action (CTAs) and add them to content that you share on social media or via email communication. You can create your custom CTA with a marketing message and add it in over the page, which only the people who access your link will be able to see.

Note: It works with all websites that supports iFrames.

Example:

What is Snip.ly?

 

Introduction to Sniply as an Online Marketing Tool

 

How to Use Sniply for Content and Social Media Marketing

 

How to Get Conversions from Buffer/Hootsuite Using Sniply

 

How to Increase Brand Awareness by Customizing CTAs with Sniply

 

Learn How Successful Companies Use Sniply for Marketing

 

How to Measure Performance for Content Curation Using Sniply


Digital Marketing Courses Dubai – SEO International has trained 9,650+ people since Feb 2010

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Alhumdo Lillah, 9,650+ people have already been trained in Dubai, Abu Dhabi, UAE, Saudi Arabia and across GCC since February 2010 by Najam Ahmed, Digital Marketing Strategist at SEO International – Find upcoming digital marketing courses details here: http://www.seointl.net/digital-market…

3-Day Digital Marketing & Social Media for Business Course

Day 1: Digital Marketing 101 & SEO (Search Engine Optimization)
Day 2: Google AdWords & Google Analytics
Day 3: Social Media Marketing – Strategy, Tips & Tools

Course outline: http://www.seointl.net/digital-market…

Register Today by visiting this page:
http://www.seointl.net/digital-market…

Book a Course by 4pm, Dec 29, 2016 and Save up to 51%

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72-Hour Special Discount Offer – Avail up to 51% Off on regular, private courses or consultation

Take advantage of SEO International’s 72-Hour Special Discount Offer and attend a course / book a consultation with fees as low as AED465!

Book between: Monday, December 26 and 4pm, Thursday, Dec 29, 2016

Attend a Course / Have a Meeting until: Friday, March 31, 2017

Note: This offer is applicable to all our existing clients and social media followers on any of the following training programs / consulting services:

  • 3-Day Digital Marketing & Social Media for Business Course
    Pay AED 1,915 instead of AED 3,435

  • 3-Day (15 hours) In-House, Private Training for up to 2 people
    Pay AED 3,480 instead of AED 4,770

  • 1-Day (5 hours) In-House, Private Training for up to 2 people
    Pay AED 1,165 instead of AED 1,945

  • 90-Minute Consultation with Najam Ahmed
    Pay AED 465 instead of AED 950

Offer expires at 4pm, Thursday, December 29, 2016

Grab it now!

All our valued customers and social media followers can avail this Discount Offer now (Offer expires at 4pm, Thursday, Dec 29, 2016); and attend the training / have a consultation till March 31, 2017. Write an email to najam@seointl.net or call 055 9971452 or submit your details to grab this offer:

Title

Hours

Dates

Normal Price

Saving %

Discounted Price

Venue

3-Day Digital Marketing & Social Media for Business Course

18 Hours

Jan 31 – Feb 2, 2017 (Weekdays) | Jan 14, 21 & 28, 2017
(Weekend)

AED3,435

44%

AED1,915

Sapphire, The Address Dubai Mall
3-Day, In-House Training

15 Hours

AED4,770

27%

AED3,480

Your Premises
1-Day, In-House Training

5 Hours

AED1,945

40%

AED1,165

Your Premises
90-Minute Private Training or Consulting

1.5 Hours

AED950

51%

AED465

The Address Dubai Mall
90-Minute Private Training or Consulting

1.5 Hours

AED1,150

51%

AED560

Your Premises

Top Digital & Social Media Marketing Updates – Nov 2016

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Here’s a list of our top performing social media updates from November 2016 on SEO International‘s social media networks that will help you learn new tips, strategies and tools related to digital marketing, SEO and social media marketing:

To learn more about Digital Marketing, SEO, AdWords, Analytics, Blogging and Social Media Marketing, please follow us on social media:

Official Blog | Facebook | Twitter | LinkedIn | Google+

Abu Dhabi | Digital & Social Media Marketing Courses

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Abu Dhabi | Digital & Social Media Marketing Courses

We, at SEO International, are planning to launch our 3-Day Digital Marketing & Social Media for Business Courses (group sessions) in Abu Dhabi during March/April 2017, insha’Allah.

However, if you’re in a hurry, we have reduced our pricing (for Abu Dhabi/Al Ain only) for in-house training sessions. We can come to your premises (homes or offices) to conduct an in-house course as per your learning requirements.

Course Content

This 3-day training program gives an overview + intermediate practical knowledge of Digital Marketing, including planning a website, website promotion, email and Search Engine Optimization (SEO) campaigns, Pay Per Click (PPC) campaigns, corporate blogging, social media marketing and integrating digital marketing with traditional marketing.

  • Digital Marketing Overview
  • SEO – Search Engine Optimization
  • Google AdWords – Search Engine Marketing | Display Advertising
  • Google My Business – Connecting your business with local customers
  • Inbound Digital Marketing Concepts and Implementation
  • Email Marketing
  • Social Media Marketing – Strategy | Blogging | Facebook | Twitter | LinkedIn | Instagram
  • Video Marketing – YouTube
  • Facebook, Instagram & LinkedIn [Paid] Advertising
  • Google Analytics – Track your success

For a detailed course outline, please click here.

Pricing & Discounts

The pricing below is for our 3-day (15-hour) Digital Marketing & Social Media for Business Course that can be conducted at your premises (homes/offices):

Numbers of Course Participants

Regular Pricing

Discounted Pricing

1 or 2

AED4,770

AED3,950

3

AED5,755

AED4,890

4

AED6,740

AED5,595

5

AED7,725

AED6,180

6

AED8,710

AED6,700

7

AED9,695

AED7,270

8

AED10,680

AED7,685

9

AED11,665

AED8,045

10

AED12,650

AED8,225

Register Today

To register for this 3-day course (in Abu Dhabi/Al Ain), kindly send us a confirmation email at najam@seointl.net with your full name, contact details and dates you prefer.

11 Must-Have Elements for Every Website – by Kim Garst

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In this article, we are sharing 11 key elements every website should have (by Kim Garst) to help make sure that your visitors must find what they’re looking for:

Download (PDF, Unknown)

I also found an infographic containing 12 Critical Elements Every Website Homepage Must Have – by Lindsay Kolowich that I’m also sharing with you:

12 Critical Elements Every Homepage Must Have

 

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