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Free Digital Marketing Courses and Certifications 2020

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Digital Marketing Courses and Certifications

Here’s an extensive list of digital marketing courses and certifications. Most of them are available for free – however, few of them have some paid content. They can be very helpful for good self-learners either they are new into digital marketing or they are already experienced.

These digital marketing courses and certifications cover all major areas including SEO, SEM, PPC, Marketing Analysis, Content Marketing, Video Marketing, Social Media Marketing and much more offered by Google, Facebook, Hubspot, HootSuite and more:

Digital Marketing Courses and Certifications by Google

  • Google Digital Garage Certification https://learndigital.withgoogle.com/digitalgarage/course/digital-marketing
    • Get certified in the Fundamentals of Digital Marketing officially by Google
  • Google Skillshop https://skillshop.withgoogle.com/ | Find free online product training and certifications right for you
    • Google Ads Certifications
      • Google Ads Search
      • Google Ads Display
      • Google Ads Video
      • Google Shopping Ads
      • Google Ads – Measurement
    • Google Analytics Academy https://analytics.google.com/analytics/academy/
      • Google Analytics for Beginners
      • Advanced Google Analytics
      • Google Analytics for Power Users
      • Getting Started with Google Analytics 360
      • Introduction to Data Studio
      • Google Tag Manager Fundamentals
    • YouTube Creator Academy https://creatoracademy.youtube.com/page/home
      • Grow your YouTube channel now with free online courses by YouTube
    • Google Marketing Platform
      • Display & Video 360
      • Search Ads 360
      • Campaign Manager
      • Creatives
      • Google Web Designer
      • Programmatic concepts
    • Google My Business
    • Google Ads Manager
    • Google AdMob

 

SEO Courses and Certifications

 

Hubspot Academy – Courses & Certifications https://academy.hubspot.com/ 

  • Inbound Marketing Certification
  • Social Media Certification
  • Email Marketing Certification
  • Content Marketing Certification
  • Inbound Sales Certification and more…
  • Content Marketing Certification by Hubspot https://academy.hubspot.com/courses/content-marketing
    • Learn What Content Marketing is and How to Do It [Course] | FREE Certification Course | This certification course will give you an overview of how to become an effective content marketer.
  • Social Media Certification by Hubspot https://academy.hubspot.com/courses/social-media
    • The Social Media Certification will help you shape the conversation around your business, build loyalty, and attract new customers and partners.

 

Hootsuite Academy – Courses & Certifications https://education.hootsuite.com/ 

  • HootSuite Platform Certification
  • Social Marketing Certification
  • Advanced Social Advertising Certification
  • Social Media ROI and Value Analysis
  • Social Selling Certification
  • Advanced Social Media Strategy
  • Foundation of Social Advocacy Certification
  • Social Selling for Financial Services
  • Social for Healthcare Certification from Mayo and more…

 

Facebook Blueprint Certifications https://www.facebook.com/business/learn/certification

Set yourself apart in digital marketing. Become a Facebook Blueprint-certified professional. Blueprint Certification recognizes advanced-level proficiency with Facebook’s family of apps and services.

  • Facebook Certified digital marketing associate
  • Facebook Certified Marketing Science Professional
  • Facebook Certified Creative Strategy Professional
  • Facebook Certified media planning professional
  • Facebook Certified media buying professional
  • Facebook Certified ads product developer
  • Instagram Courses by Facebook BluePrint https://www.facebook.com/business/learn/categories/instagram
    • Learn all about advertising on Instagram

 

Bing Ads Certification https://about.ads.microsoft.com/en-us/resources/training/get-certified

To complete Bing certificate program, simply take the free courses at your own pace to prepare for the exam.

Twitter Flight School https://www.twitterflightschool.com/student/catalog

It is a Twitter official platform to help you master Twitter advertising.

 

Pinterest Academy https://business.pinterest.com/en/blog/start-here-introducing-pinterest-academy

It’s a free e-learning tool we designed for businesses new to Pinterest. It can help you get started on our unique visual discovery platform, discover the benefits of all our ad products, take advantage of our advanced targeting and other features — and lots more.

 

CoSchedule Academy https://academy.coschedule.com/

Your all-in-one hub for premium, on-demand marketing courses specifically designed to help you stay competitive and drive real results.

 

Ahrefs Academy https://ahrefs.com/academy

  • Marketing with Ahrefs
  • Blogging for Business

 

SEMRush Academy https://www.semrush.com/academy/

Free Online Digital Marketing Courses and Exams

 

Helpful Digital Marketing and Social Media Marketing Blogs and Learning Resources

 

Social Media Examiner https://www.socialmediaexaminer.com/

This website helps millions of marketers discover how to best use social media marketing to connect with customers, generate awareness, and increase sales.

 

Remarkable People Podcast by Guy Kawasaki https://www.facebook.com/WiseGuywithGuyKawasaki/

Remarkable People enables you to understand our changing world through interviews with thought leaders, legends, iconoclasts, and moguls. Equal parts practical, tactical, and hysterical, it covers innovation, entrepreneurship, technology, literature, design, and marketing. Guy Kawasaki has decades of experience with Apple, Google, Canva, Sony, Wikipedia, Mercedes Benz, and startups, so he knows what to ask. Every episode will make you a little wiser — and more remarkable yourself.

 

Marketing School by Neil Patel & Eric Siu https://marketingschool.io/

LinkedIn Learning https://www.linkedin.com/learning/

Learn digital marketing, business, creative, and technology skills to achieve your personal and professional goals. Enhance Your Skills with Expert-Led Online Video Tutorials – Start Now! Access Anytime, Anywhere. It is for USD30 per month – the first month is for free.

 

Hubspot Blog https://blog.hubspot.com/

HubSpot’s Blog for marketing, sales, agency, and customer success content.

 

Neil Patel’s Digital Marketing Blog https://neilpatel.com/blog/

HootSuite’s Social Media Marketing Blog https://blog.hootsuite.com/

Social Media Resources by Sprout Social https://sproutsocial.com/insights/resources/

Free social media management resources provided by Sprout Social. From client stories to helpful infographics

 

BuzzSumo Blog https://buzzsumo.com/blog/

Get latest updates and new learning experience by exploring BuzzSumo’s Content Marketing, Digital PR, Influencer Marketing, and Video Marketing

 

Learn to make great sites https://www.google.com/webmasters/learn/

Browse popular resources, courses, and guides by Google to learn how to make great content for your visitors.

 

Corey Frankosky’s Surfside PPC https://surfsideppc.com/

Free PPC Tutorials and Online Marketing Courses by Corey Frankosky

 

Kim Garst’s Blog https://kimgarst.com/blog/

Marketing strategies that work by Kim Garst

 

Backlinko Blog https://backlinko.com/blog

The Backlinko SEO Blog by Brian Dean

 

Moz Blog https://moz.com/blog

The Moz inbound marketing and SEO blog provides tips, tricks, and advice for improving websites and doing better search, social, content, and brand marketing.

 

SEJ – Search Engine Journal https://www.searchenginejournal.com/

A blog containing tips, tutorials, and news about SEO, PPC, Content Marketing and Social Media Marketing

 

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AI & Digital Marketing

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What is Artificial Intelligence?

AI, or artificial intelligence, is a term that refers to the ability of a computer to imitate human intelligence. AI can be used for various tasks, including understanding natural language and recognizing patterns. AI is often used in marketing, in order to target ads more effectively and understand customer behavior. AI can also automate repetitive tasks, such as sending follow-up emails or generating reports. While AI has the potential to revolutionize marketing, it is essential to remember that AI is still in its early stages and is not yet able to replicate all of the nuanced capabilities of human intelligence. As AI continues to develop, it is likely that its role in marketing will become even more important.

AI has been used in marketing for some time now to help automate tasks such as customer segmentation, lead scoring, and content personalization. AI is also being used to create more realistic and human-like chatbots that can interact with customers on a more personal level. As AI continues to evolve, it is expected that it will play an increasingly important role in marketing, helping businesses to better understand and serve their customers.

AI, and Digital Marketing

Digital marketing is an ever-evolving field, and artificial intelligence (AI) is increasingly playing a role in its development. AI can be used to personalize customer experiences, optimize campaigns, and automate tasks. As a result, AI is helping marketers to work smarter and more efficiently. In addition, AI can also be used to gather insights from data that would otherwise be too time-consuming or difficult for humans to analyze. By understanding customer behavior and preferences, AI can help marketers to deliver more relevant and targeted messages. With the help of AI, digital marketing is becoming more effective and efficient, making it an essential tool for businesses of all sizes.

Google has also published an introduction to AI (with these three videos) in its Google Digital Garage courses that you may find useful:

Making sense of a messy world

 

Solving problems small, big, and prickly

 

Applying machine learning to business problems

 

We, at SEO International, are planning to launch some courses related to digital marketing with AI. We will keep you posted.

You can contact us for any questions you have related to digital marketing and its implementation.

The post AI & Digital Marketing appeared first on Dubai, UAE | Digital Marketing Courses by SEO International, a Google Partner firm.

Digital Marketing in Africa – The Importance and the Growth

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Digital marketing is one of the most talked-about topics in Africa today. This is because the growth of digital marketing in Africa has been nothing short of phenomenal. In just a few years, digital marketing has gone from being a niche industry to a mainstream phenomenon.

A lot of factors have contributed to the growth of digital marketing in Africa. And it is no surprise that more and more businesses are starting to take advantage of this growth. After all, digital marketing offers several advantages that traditional marketing channels simply cannot match. Join us as we discuss this in depth.

Key points to take away:

  • In Africa, digital marketing is becoming a mainstream phenomenon due to its many advantages over traditional marketing channels.
  • Learning digital marketing provides Africans with the ability to take advantage of opportunities in the online world and helps businesses tap into new markets.
  • There are many reasons why learning digital marketing is important for Africans, including the growing number of mobile users and social media users on the continent.
  • Digital marketing is also a cost-effective way to reach a large audience, and it can help individuals stay ahead of the competition in today’s job market.
  • SEO International has been providing excellent digital marketing courses to leading companies and individuals coming from Africa for over five years.

 

What is digital marketing?

Digital marketing is the process of using electronic devices to Promote or market products and services to consumers and businesses. The techniques used in digital marketing all aim to achieve one or more of these objectives: Drive sales/conversions, increase brand awareness, generate leads, or build customer loyalty/engagement. Typically, businesses use a combination of digital marketing channels to accomplish their goals. For example, a company might use email marketing to generate sales leads, and then use retargeting ads and social media posts to convert those leads into customers.

The importance of learning Digital Marketing in Africa

The internet and digital technologies are increasingly becoming a staple in African society. This means that there is a growing demand for individuals who are skilled in digital marketing. Learning digital marketing provides Africans with the ability to take advantage of opportunities in the online world, and helps businesses tap into new markets.

There are many reasons why learning digital marketing is important for Africans. First, the internet is becoming more accessible in Africa. This means that more people can get online and access information. Additionally, the cost of internet data is becoming more affordable, making it easier for people to stay connected.

Second, digital marketing provides Africans with the ability to reach a global audience. With the internet, businesses and individuals can market their products and services to people all over the world. This gives African businesses a competitive advantage in the global marketplace.

Third, digital marketing is an effective way to connect with customers and build relationships. Social media platforms like Twitter, Facebook, and Instagram provide businesses with a way to connect with their customers on a personal level. This helps to build trust and loyalty between a business and its customers.

Fourth, digital marketing is a cost-effective way to reach a large audience. Compared to traditional marketing methods, digital marketing is very affordable. This makes it an attractive option for businesses of all sizes.

Finally, learning digital marketing provides Africans with the skills they need to stay ahead of the curve. With the rapid pace of change in the digital world, individuals need to keep up with the latest trends and technologies. By learning digital marketing, Africans can stay ahead of the competition and position themselves for success in the future.

One of the continent’s most valuable resources is its people. By teaching digital marketing in Africa, we can help equip the next generation with the skills they need to succeed in an increasingly digital world.

 

Why does Africa need digital marketing?

There are a few reasons why digital marketing is becoming increasingly important in Africa:

  1. The growth of mobile devices and mobile internet usage. According to data from We Are Social and Hootsuite, there are now over 650 million active mobile users in Africa, accounting for nearly 50% of the continent’s population. This number is only going to grow as mobile devices become more affordable and mobile data becomes more accessible. This means that businesses need to find ways to reach their target audiences on mobile devices if they want to stay relevant.
  2. The rise of social media. In 2022, there are over 384 million active social media users in Africa. This number is expected to grow to over 400 million by 2025. With such a large percentage of the population using social media, it’s become an essential platform for businesses to reach their target audiences.
  3. The growth of e-commerce. Online shopping is becoming more popular in Africa as internet connectivity improves and people become more comfortable making purchases online. This presents a huge opportunity for businesses to reach new customers and sell their products and services online.
  4. The increasing importance of digital branding. In today’s world, your online presence is just as important as your offline presence. Customers are looking for brands that they can trust—brands that have a strong online presence and are active on social media. If you want your business to be successful, you need to make sure that your digital branding is on point.

 

What are some of the advantages of learning digital marketing in Africa?

Here are just a few of the advantages that come with learning digital marketing:

  1. You’ll be able to reach a larger audience than ever before. With over 650 million active mobile users in Africa, you’ll have access to a vast pool of potential customers when you learn how to market effectively online.
  2. You’ll be able to stay ahead of the competition. As more businesses move online, you’ll need to know how to stand out from the crowd if you want your business to succeed. Learning digital marketing will give you the skills you need to make your business visible online and attract new customers.
  3. You’ll be able to tap into new markets. With e-commerce growing rapidly in Africa, learning digital marketing will allow you to sell your products and services online, giving you access to new markets that would otherwise be inaccessible.
  4. You’ll acquire valuable skills. In today’s job market, employers are looking for candidates with experience in digital marketing. By learning digital marketing, you’ll not only be able to market your own business more effectively, but you’ll also be able to put yourself ahead of the competition when applying for jobs.
  5. You’ll have fun! Digital marketing is a dynamic, ever-changing field, which means there’s always something new to learn. If you’re passionate about marketing and technology, then learning digital marketing will be a fun and exciting journey for you!

The advantages of learning digital marketing are clear—it’s an essential skill for anyone who wants their business to succeed in today’s world. But it’s not just businesses that stand to benefit from learning these skills—individuals can benefit too by acquiring valuable job skills that will help them stand out in the job market.

Digital Marketing Certifications to better your case

Here’s an extensive list of digital marketing courses and certifications. Most of them are available for free – however, few of them have some paid content. They can be very helpful for good self-learners whether they are new to digital marketing or are already experienced.

These digital marketing courses and certifications cover all major areas including SEO, SEM, PPC, Marketing Analysis, Content Marketing, Video Marketing, Social Media Marketing, and much more offered by Google, Facebook, Hubspot, HootSuite, and more:

Click the picture to follow the certification page

 

How we can help

SEO International has been providing excellent digital marketing courses to leading companies and individuals coming from Africa in Dubai for over five years. We are one of the most experienced and reputable digital marketing agencies in the region, and we have a proven track record of helping our clients achieve their desired results.

Our digital marketing courses are designed to help businesses and individuals alike to master the latest digital marketing techniques and strategies. We cover all aspects of digital marketing, from search engine optimization (SEO) to social media marketing, and our courses are suitable for beginners as well as those with more experience.

Our team of experts is on hand to provide guidance and support throughout the course and we help you take your business to the next level.

These are the courses we’ve conducted for our African Clients and Students in the past:

Click the image to see the entire photo gallery of our previous courses

 

Ok, What do I do next?

Digital marketing is essential for any business that wants to succeed in today’s world. Not only will it help you reach a larger audience than ever before, but you’ll also be able to stay ahead of the competition. And with e-commerce growing rapidly in Africa, learning digital marketing will allow you to sell your products and services online, giving you access to new markets that would otherwise be inaccessible.

If you’re ready to take your business to the next level, then SEO International is here to help. We’ve been providing excellent digital marketing courses to leading companies and individuals coming from Africa for over five years, and our team of experts is on hand to provide guidance and support throughout the course.

So what are you waiting for? Sign up for our digital marketing course today and learn the skills you need to make your business a success!

Click the image to learn more

 

 

 

 

 

 

 

 

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Stepping Into the Digital Marketing Arena: A Guide to Gaining Practical Experience

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Breaking into the digital marketing industry can be daunting, especially for those who have just completed their training and are eager to apply their newfound skills in a real-world context. If you’re among those who’ve learned the ropes of SEO, Google Ads, Social Media, and Content Marketing and are now wondering how to gain practical experience, this blog post is for you. We’ll walk you through the steps you can take to apply what you’ve learned and gain a foothold in this dynamic industry.

Start Your Own Blog or Website

This is the ideal starting point for any aspiring digital marketer. By creating and managing your own blog or website, you can practice SEO, content marketing, and social media marketing strategies firsthand. You’ll also learn about website analytics, user experience, and conversion rate optimization, which are integral parts of digital marketing. Over time, your site could even become a portfolio piece showcasing your digital marketing prowess to potential employers.

 

Volunteer Your Services

Non-profit organizations, small local businesses, and your friend/family businesses often need help with their digital marketing but may not have the budget to hire a professional. Offering your services for free, or at a reduced rate, can be a win-win situation. They get much-needed assistance, and you gain valuable real-world experience. This type of work can often lead to recommendations, case studies for your portfolio, and even paid opportunities down the line.

Leverage Social Media

Take advantage of platforms like Instagram, Twitter, Facebook, and LinkedIn to demonstrate your digital marketing skills. You could start by promoting your own blog or website, creating a robust professional online presence, or helping others do the same. Join relevant groups, participate in discussions, and share useful content. These activities not only help you practice but also establish your personal brand and network with industry professionals.

Get Certified

Google, Hubspot, Meta, and more offer a range of free courses and certifications such as Google Ads and Google Analytics. Earning these certifications not only deepens your understanding of the platforms but also boosts your credibility in the eyes of potential employers or clients.

Staying up-to-date with the latest trends and techniques in digital marketing is crucial. Subscribing to top digital marketing blogs, podcasts, and newsletters can provide insights into effective strategies and give you a clearer understanding of the industry landscape. Some recommended resources include Moz, HubSpot, Marketing Land, and Social Media Examiner.

155+ Free Digital Marketing Courses, Certifications and Learning Resources:
https://www.seointl.net/free-digital-marketing-courses-and-certifications/

Engage in Freelance Work

Platforms like Upwork, Fiverr, and Freelancer provide opportunities to take on digital marketing projects that match your skills. While it may be challenging to land your first few gigs, don’t get discouraged. Start with smaller, lower-paying jobs to build your portfolio and garner positive reviews. Over time, you can take on more complex projects.

 

Attend Networking Events and Webinars

Networking is crucial in any industry, and digital marketing is no exception. Attend industry meetups, webinars, and conferences to connect with other professionals. This could lead to opportunities for collaboration, mentorship, and even job offers.

 

Practice, Practice, Practice

The best way to get better at something is to keep doing it. Even if you’re not currently working on a project, you can still hone your skills. Test different SEO strategies on your blog, experiment with Google Ads, and try out new social media tactics. The more you practice, the more confident and skilled you’ll become.

 

Seek Mentorship

Find a mentor who is already successful in the digital marketing field. This could be someone you meet at a networking event, a professor, or even someone you connect with on LinkedIn. A mentor can provide valuable guidance, and feedback on your work, and possibly even introduce you to job opportunities.

Gaining practical experience in digital marketing might seem challenging at first, but with perseverance, creativity, and the willingness to seize opportunities, you can transform your theoretical knowledge into practical expertise. Remember, every industry leader was once a beginner too. Use the steps outlined in this guide as a roadmap, and you’ll be well on your way to a fulfilling career in digital marketing. Happy marketing!

 

 

The post Stepping Into the Digital Marketing Arena: A Guide to Gaining Practical Experience appeared first on Dubai, UAE | Digital Marketing Courses by SEO International, a Google Partner firm.

Decoding Digital Marketing: A Comprehensive Glossary [with Videos]

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Welcome to the dynamic and ever-evolving world of digital marketing! Whether you’re a budding entrepreneur, a seasoned marketing professional, or just a curious mind, understanding the specific jargon of this industry can feel like learning a whole new language. That’s why we’ve compiled this comprehensive glossary – a one-stop resource that demystifies the complex terms and acronyms that often baffle those new to this field. From A/B testing to zero-click searches, our “Decoding Digital Marketing: A Comprehensive Glossary [with Videos]” will equip you with the knowledge to navigate the digital marketing landscape with confidence and fluency. We also have added related videos to help you understand digital marketing terms better. So, let’s delve into the fascinating language of digital marketing and decode its unique terminology together!

Digital Marketing Glossary

 

301 Redirects

A 301 redirect is a method of telling a search engine that a page has permanently moved to a new location.

302 Redirects

A 302 redirect is an HTTP status code indicating that a requested resource has been temporarily moved to a new URL.

Alt Text

Alt text is a written description of an image that provides context for search engines and screen readers.

Anchor Text

Anchor text is the visible text of a hyperlink that provides a clickable link to another web page or file.

Average Position

Average Position is a metric that measures the average ranking of a website URL in search engine results pages.

B2B Digital Marketing

B2B Digital Marketing is the marketing of products and services to other businesses and organizations through online channels.

B2C Digital Marketing

Business-to-consumer (B2C) digital marketing is the use of online channels to market a business that sells products and services directly to consumers.

Backlink

A backlink is a link from one website to another, which helps search engines like Google discover and rank content.

Bing Advertising

Bing Advertising is an online advertising platform developed by Microsoft that provides pay-per-click advertising on the Bing, Yahoo!, and DuckDuckGo search engines.

Bing Webmaster Tools

Bing Webmaster Tools is a free online toolset that helps webmasters and site owners monitor their website’s performance in Bing search

Black Hat SEO

Black Hat SEO is a set of practices that violate search engine guidelines in order to increase a website’s ranking in search engine result pages.

Bounce Rate

Bounce rate is the percentage of visitors who enter a website and leave without taking any further action.

Brand Awareness

Brand awareness is the extent to which customers are familiar with a brand and its associated offerings.

Brand Equity

Brand equity is the value of a brand in the eyes of customers, based on the products, services, and experiences associated with the brand.

Brand Loyalty

Brand loyalty is the measure of how likely a customer is to continue using and recommending a particular brand.

Buyer Persona

A buyer persona is a semi-fictional representation of an ideal customer based on market research and real data about existing customers.

Call To Action (CTA)

A call to action is an instruction or prompt that encourages the reader to take a specific action.

Click Through Rate

Click-through rate (CTR) is a measure of successful user engagement with an advertisement or link, calculated as the number of clicks divided by the number of impressions.

Competitive Analysis

Competitive analysis is an assessment of the strengths and weaknesses of current and potential competitors in a market.

Content Marketing

Content marketing is a strategic approach to creating and distributing valuable, relevant, and consistent content to attract and retain a target audience, and ultimately drive profitable customer action.

Conversion Rate

Conversion rate is a metric that measures the percentage of visitors to a website that takes a desired action, such as filling out a form or making a purchase.

Cost Per Click (CPC)

Cost per click (CPC) is an online advertising metric that measures the cost incurred each time a user clicks on an ad.

CPM – Cost Per Thousand

Cost Per Thousand (CPM) is an online advertising metric that measures the cost incurred for every 1,000 times an ad is shown.

Conversion Rate Optimization

Conversion Rate Optimization (CRO) is a strategy used to increase the percentage of visitors to a website who complete an intended goal, such as making a purchase or signing up for an email subscription.

Crawler

A crawler is a type of automated computer program that systematically browses the public web to collect data or other information.

Customer Acquisition Cost

Customer Acquisition Cost (CAC) is a metric used to measure the cost associated with acquiring new customers, typically expressed as the cost of spending on marketing activities divided by the number of new customers acquired.

Customer Experience

Customer Experience (CX) refers to the overall experience a customer has with a company’s products, services, and processes, including purchases and interactions.

Customer Lifecycle

Customer Lifecycle (CLC) is the cycle of stages a customer goes through when engaging with a company, from discovery and evaluation to purchasing and post-purchase.

Customer Lifetime Value

Customer Lifetime Value (CLV) is a metric that measures the total value of a customer throughout their relationship with a company, including how much revenue they generate and how likely they are to return.

Customer Pain Point

A customer Pain Point is a point in the customer journey where customers have difficulty or experience frustration with a product, service, or process.

Demand Generation

Demand Generation is the process of creating interest in a company’s products or services among potential customers.

Digital Marketing

Digital Marketing is the use of digital technologies, such as social media, search engines, and websites, to connect with potential customers and promote products or services.

Digital Marketing Automation

Digital Marketing Automation is the use of software and technology to automate digital marketing campaigns, with the aim of increasing efficiency and improving customer experience.

Digital Marketing Campaigns

Digital Marketing Campaigns are used to promote a product, service, or brand through digital channels such as search engines, websites, social media, and email.

Digital Marketing Channels

Digital Marketing Channels are the different mediums used to reach and engage with customers, such as websites, search engines, social media, email and more.

Digital Marketing Funnels

Digital Marketing Funnels are the stages of a customer’s journey from initial contact to conversion and are used to measure the effectiveness of marketing efforts.

Digital Marketing KPIs

Digital Marketing Key Performance Indicators (KPIs) are measurable metrics used to assess the performance of digital marketing campaigns and measure progress toward reaching a predetermined goal.

Digital Marketing Goals

Digital Marketing Goals are objectives set to measure the success of digital marketing campaigns and to ensure that efforts are directed toward achieving desired outcomes.

Digital Marketing Metrics

Digital Marketing Metrics are quantifiable measures of the performance of digital marketing campaigns that can be used to determine success or failure.

Digital Marketing Plan

A Digital Marketing Plan is a roadmap outlining strategies and tactics to achieve specific business objectives using digital media channels.

Digital Marketing Proposal

A Digital Marketing Proposal is a detailed document containing information about how a digital marketing campaign should be executed to reach specific business objectives.

Digital Marketing Qualified Lead

A Digital Marketing Qualified Lead is a person who has a high likelihood of becoming an actual customer when targeted with an appropriate digital marketing strategy.

Digital Marketing Report

A Digital Marketing Report is a document that summarizes the results of a digital marketing campaign, providing insights on how different tactics performed in order to inform future strategies.

Digital Marketing Segmentation

Digital Marketing Segmentation is the process of categorizing potential customers into distinct groups based on shared characteristics, in order to personalize marketing strategies and achieve higher ROI.

Digital Marketing Strategies

Digital Marketing Strategies are the plans and tactics used to reach target customers through digital channels, such as websites, email, search engines, social media, and other online platforms.

Digital Marketing Services

Digital Marketing Services refer to the delivery of marketing activities and techniques over digital channels, such as search engines, emails, social media, websites, etc., for the purpose of connecting with customers and achieving business goals.

Digital Marketing Tactics

Digital Marketing Tactics are the specific actions taken to execute a Digital Marketing Strategy and can include tactics such as SEO, content marketing, paid advertising, email marketing, and social media campaigns.

Digital Marketing Tools

Digital Marketing Tools are the software and platforms that enable marketers to execute their Digital Marketing Strategies and Tactics, such as analytics tools, ad-serving software, keyword research tools, content management systems, and email marketing services.

Direct Traffic

Direct Traffic is website traffic that is sent to a website without using external sources such as organic search, paid search, or social media.

Display Network

The Display Network is a collection of websites, apps, and placements which show ads from Google’s Adwords platform.

Email Automation

Email automation is the process of using software to send emails, manage contacts, and track customer engagement.

E-Commerce

E-commerce is the buying and selling of goods and services through an electronic medium, such as the Internet.

Email Marketing

Email marketing is the process of sending targeted emails to contacts in order to grow a business or organization.

Engagement Rate

The engagement rate is a measure of the number of people interacting with an email campaign compared to the total number of emails sent.

Event Marketing

Event marketing is the use of in-person experiences and events to establish a relationship with an audience, build brand awareness, and foster community.

Exit Rate

Exit rate is a metric used to measure how many visitors leave a website after viewing one page.

Facebook Ads Manager

Facebook Ads Manager is a platform for creating, managing, and optimizing paid advertising campaigns on the Facebook network.

Facebook Advertising

Facebook Advertising is a form of digital marketing that allows businesses to target their desired audience and promote their products and services on the social media platform.

Facebook Audience Insights

Facebook Audience Insights is a tool within the Ads Manager that provides detailed demographic and psychographic segmentation data to better inform advertising strategies.

Facebook Business Page

A Facebook Business Page is a digital hub that allows businesses to share their content, build relationships with customers, and advertise products or services.

Facebook Live

Facebook Live is a feature of the social media platform that allows users to stream live video content in real-time.

Facebook Messenger Bots

Facebook Messenger Bots are automated AI-powered programs that allow businesses to communicate with their customers in real-time and provide personalized customer service.

Featured Snippets

Featured Snippets are concise summaries of a website’s content shown on the search engine results page.

Google Ads

Google Ads are online advertisements that businesses can use to promote their products and services on Google’s search engine and other websites.

Google Algorithm

Google Algorithm is a set of rules used by Google to determine the order and placement of websites in search engine results pages.

Google Analytics

Google Analytics is a free service from Google that helps website owners track and analyze site visitor data to improve their web experience.

Google Hummingbird

Google Hummingbird is an algorithm released by Google in 2013 that helps it better understand natural language searches.

Google Business Profile

Google Business Profile is a free service from Google that helps businesses create and manage their presence on the Internet, including their website and location information.

Google Panda & Google Penguin

Google Panda is an algorithm released by Google in 2011 that used machine learning to identify and rank lower-quality websites.

Google Penguin is an algorithm released by Google in 2012 that targeted websites using spammy tactics to manipulate search engine rankings.

Google Search Console

Google Search Console is a free tool offered by Google that helps website owners track their performance on search engine results.

Hashtags

Hashtags are words or phrases that begin with the hashtag symbol (#) and are used to categorize content across social media platforms.

Heatmap

A heatmap is a graphical representation of data where the values are displayed as colors on a two-dimensional matrix.

HTML

HTML (Hypertext Markup Language) is a standardized system of tags and attributes used to structure and format content on the web.

HTTP & HTTPS

HTTP (Hypertext Transfer Protocol) is a protocol used for communication between web servers and clients, allowing for the transfer of data such as web pages and files over the internet.

HTTPS (Hypertext Transfer Protocol Secure) is a secure version of HTTP that uses encryption to protect the data being transferred between web servers and clients, providing increased security and privacy for users.

Hreflang Tag

Hreflang tag is an HTML attribute that tells search engines which language and/or regional version of a webpage to display to users based on their location and language preferences.

Hyperlink

A hyperlink is a clickable element in an electronic document or web page that takes the user to another location, which could be another web page, a specific section of a page, or a downloadable file.

Impressions

Impressions refer to the number of times an ad, a piece of content, or a webpage is displayed or appears on a user’s screen, regardless of whether the user interacts with it or not.

Impression Share

Impression share is a metric that represents the percentage of times an ad is shown to potential customers, compared to the total number of times it could be shown, based on targeting settings and available inventory.

Instagram Advertising

Instagram advertising refers to the practice of creating and promoting paid content on the Instagram social media platform, including sponsored posts, Stories ads, and other formats, with the goal of reaching and engaging with a specific target audience.

Instagram Stories

Instagram Stories is a feature of the Instagram social media platform that allows users to share temporary content, including photos, videos, and text, that disappears after 24 hours, providing a more casual and ephemeral way to share updates with friends and followers.

Javascript

JavaScript is a high-level programming language that is commonly used to create interactive web pages, dynamic user interfaces, and other web applications that run in a web browser.

Keywords & Keyword Phrases

Keywords refer to the specific words or phrases that are used in digital content, such as web pages or advertisements, to help search engines or users find and understand the topic or theme of the content.

Keyword phrases, also known as long-tail keywords, are specific combinations of words or phrases that are used in digital content to target a particular audience or topic and to improve the relevance and visibility of the content in search engine results.

Keywords Research

Keyword research is the process of identifying and analyzing the specific words and phrases that people use to search for information or products online, in order to optimize digital content and marketing campaigns for maximum visibility and relevance.

Keywords Stuffing

Keyword stuffing is the practice of excessively inserting keywords and phrases into website content to manipulate search engine rankings.

Landing Page

A landing page is a web page created for the purpose of directing visitors toward a specific action, such as making a purchase or completing a form.

Landing Page Optimization

Landing page optimization is the process of improving a landing page to increase conversions and maximize results. This can include attempting to reduce bounce rates, increasing the visibility of call-to-action buttons, or improving the site’s loading speed.

Latent Semantic Indexing

Latent Semantic Indexing (LSI) is an indexing and retrieval method that uses mathematical algorithms to analyze the relationships between words in order to help search engines better understand user queries.

Leads

Leads are potential customers who have expressed interest in a product or service, and who may be converted into paying customers.

Lead Nurturing

Lead Nurturing is the process of engaging potential customers over a period of time with personalized content designed to educate and build trust, with the goal of eventually converting them into paying customers.

Live Streaming

Live streaming is the process of broadcasting real-time video or audio content over the internet.

Local SEO

Local SEO is the process of optimizing a website’s content and architecture to improve its visibility in local search engine results.

Lookalike Audiences

Lookalike Audiences are audiences created by online platforms, such as Facebook and Google Ads, which share similar characteristics with an already existing customer base.

Long Tail Keywords

Long tail keywords are phrases consisting of three or more words that target a specific and usually niche audience.

Meta Descriptions

Meta descriptions are HTML attributes that provide a brief summary of what a webpage is about, which can be used by search engines when displaying search results.

Mobile Advertising

Mobile advertising is the practice of delivering tailored advertisements to consumers on their mobile devices, such as smartphones and tablets.

Mobile First Index

Mobile First Index is a Google algorithm that prioritizes mobile content when ranking webpages in search engine results pages.

Meta Keywords

Meta keywords are tags that are used to provide an indication of the content of a web page and are typically included in the HTML code of a website.

Mobile Page Optimization

Mobile page optimization is the process of improving user experience on a web page for mobile devices in order to increase engagement, conversions, and rankings.

Niche Marketing

Niche marketing is an approach to targeting a specific, well-defined segment of the market with specialized products or services.

On-Page SEO

On-page SEO is the process of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines.

Organic Search Traffic

Organic search traffic is the traffic generated by visitors who arrive at a website through unpaid or natural search engine results.

Page Speed

Page speed is a measure of how quickly a web page loads and displays content to users.

Paid Advertising

Paid advertising is a method of generating traffic to a website by paying for advertisements on search engines, social media platforms, and other websites.

Pay Per Click (PPC)

Pay Per Click (PPC) is an online advertising model where advertisers pay a fee each time their ad is clicked on by a user.

Pinterest Advertising

Pinterest Advertising is a form of paid advertising which leverages the visual platform of Pinterest to create and promote attractive content in order to drive traffic to websites.

Pinterest Marketing

Pinterest Marketing is the process of creating and distributing content on Pinterest to gain visibility and reach target audiences.

Quality Score

Quality Score is an algorithm used by search engines to determine the relevance and quality of a website in relation to certain keywords.

Quora

Quora is an online platform where users can ask questions and get answers from experts in the field.

Referral Traffic

Referral Traffic refers to the visitors that come to a website through links from other websites.

Remarketing

Remarketing is a form of online advertising that allows companies to target users who have already interacted with their site.

Responsive Web Design

Responsive Web Design is a design approach that optimizes the layout of web content to fit the size and orientation of different devices.

Return On Investment

Return on Investment (ROI) is a measure of the profitability of an investment, calculated as the ratio of the gain from the investment relative to its cost.

Robots.txt

robots.txt is a text file that tells web robots (typically search engine crawlers) which pages on a website should not be processed.

Schema Markup

Schema markup is a type of structured data that can be added to a website to improve how search engines interpret and display content.

Search Algorithm

A search algorithm is a process used by machines to locate information based on a given input.

Search Engines

Search engines are online tools that use algorithms to find relevant information on the internet.

Search Network

A search network is a system of computers and web servers connected together that allow for the sharing of search results.

Search Engine Marketing

Search Engine Marketing (SEM) is an internet marketing strategy that involves optimizing websites to increase their visibility and ranking in search engine result pages.

Search Engine Optimization

Search Engine Optimization (SEO) is the process of improving website visibility and ranking in search engine result pages, through the use of different techniques such as optimizing content, coding, and link building.

Search Engine Results Page

A Search Engine Results Page (SERP) is the list of web pages returned by a search engine in response to a keyword query.

Social Media Traffic

Social Media Traffic refers to the amount of web traffic generated from social media sites such as Facebook, Twitter and Instagram.

Target Audience

Target Audience refers to the group of people who are most likely to be interested in a product, service or message.

Technical SEO

Technical SEO is an optimization process that involves improving the visibility of a website on search engines by making adjustments to the web site’s technical infrastructure.

Top Of Funnel Marketing

Top Of Funnel Marketing is an approach that focuses on acquiring visitors and providing them with the initial knowledge or content before they move further down the funnel.

Tracking Codes

Tracking codes are snippets of code that can be used to collect data about user behavior on a website or application.

Title Tag

A Title Tag is an HTML element that describes the content of a web page and is used by search engines to help determine the relevance of a webpage.

User Interface (UI)

User Interface (UI) is the visual layer that mediates the interaction between a user and a computer system.

Unique Value Proposition

A Unique Value Proposition is a succinct statement that describes why a customer should choose one product or service over another.

Unique Visitors

Unique Visitors are individuals who have visited a website or app in a given period of time, counted only once regardless of the number of visits.

UTM Tracking Code

A UTM Tracking Code is a snippet of code that can be added to a URL in order to track the performance of website visitors, campaigns, and other forms of online activity.

User Experience (UX)

User Experience (UX) is the process of creating products and services that provide meaningful, relevant, and valuable experiences to users.

Video Marketing

Video Marketing is the use of video content to promote a product, service, or brand for marketing purposes.

Visits

In digital marketing, Visits refer to the number of times a website or page is viewed by a single user in a given time period.

Webinars

Webinars are online seminars or presentations used in digital marketing, typically hosted via video conferencing services and software.

Website Analytics

Website Analytics is the process of measuring, collecting, analyzing, and reporting website data in order to understand and optimize website usage.

White Papers

Digital marketing White Papers are authoritative documents that provide detailed information about a particular digital marketing topic, often used to influence public opinion or promote a product, service, or organization.

XML Sitemap

An XML Sitemap is an XML file that contains a list of URLs on a website to help search engines find and crawl them.

YouTube

YouTube is the world’s largest online video platform and social media site, where users can watch, upload and share videos.

YouTube Advertising

YouTube Advertising is an effective way to reach potential customers through YouTube video campaigns.

And there you have it – your comprehensive guide to the bustling language of digital marketing. With this glossary at your disposal, no term, abbreviation, or jargon should ever leave you scratching your head again. Remember, understanding these terms is more than just about learning a new language; it’s about gaining the knowledge to navigate and leverage the immense potential of the digital marketing landscape effectively. Keep this glossary handy as you continue to explore, learn, and master the art of digital marketing. After all, in this dynamic field, there’s always something new to learn. Happy digital marketing!

 

The post Decoding Digital Marketing: A Comprehensive Glossary [with Videos] appeared first on Dubai, UAE | Digital Marketing Courses by SEO International, a Google Partner firm.

CPC vs CPM | Online Advertising

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Cost-per-click (CPC) and cost-per-impression (CPM) are two different methods used for bidding in online advertising campaigns. They fundamentally differ in what you’re paying for and how they measure the success of a campaign.

Cost-Per-Click (CPC)

In a CPC bidding model, you only pay when someone actually clicks on your advertisement. This means that you could potentially have your ad displayed to hundreds or thousands of people, but if no one clicks on it, you won’t have to pay anything. The success of a CPC campaign is usually measured in terms of the number of clicks received. This model is often used when the primary goal is to drive traffic to a website or a specific web page.

Cost-Per-Impression (CPM)

In a CPM (Cost per Mille) bidding model, you pay for every 1,000 impressions your ad receives, regardless of whether anyone clicks on the ad or not. An “impression” is counted each time your ad is shown. The success of a CPM campaign is typically measured in terms of how many people saw the ad. This model is often used when the primary goal is brand awareness or visibility.

The main differences between CPC (cost-per-click) and CPM (cost-per-impression) bidding are:

  • CPC billing charges advertisers based on the number of clicks their ads receive, while CPM billing charges based on impressions (views).
  • CPC aims to get clicks and site visits, while CPM aims to increase brand awareness and reach.
  • CPC bidding is better for search ads and ads that promote products/services, as clicks directly relate to conversions. CPM bidding is better for branding campaigns.
  • CPC bidding gives the advertiser more control over spending, as they only pay when someone clicks. CPM bidding costs are determined by the publisher’s ad rates.
  • CPC bidding costs tend to be lower than CPM, but risk lower brand visibility. CPM guarantees impressions, but can be more expensive.
  • With CPC the exact cost per click is not known upfront. With CPM the impression cost is fixed.

In short, CPC billing is best for performance marketers driving conversions, while CPM billing fits brand awareness campaigns. Marketers should consider their goals and target CPM or CPC based on the desired campaign outcome.

 

The post CPC vs CPM | Online Advertising appeared first on Dubai, UAE | Digital Marketing Courses by SEO International, a Google Partner firm.

Digital Marketing Meets AI: 12 Glimpses into the Future of Marketing in Dubai

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🚀 Digital Marketing + AI = Next-Gen Marketing! Dive deep into the future of marketing with our 5-Day Masterclass in Dubai. Learn how AI can supercharge your strategies. 🌐✨  Register Today https://www.seointl.net/marketing-courses/digital-marketing-with-ai-course/  #DigitalMarketingAI #DubaiMasterclass

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The post Digital Marketing Meets AI: 12 Glimpses into the Future of Marketing in Dubai appeared first on Dubai, UAE | Digital Marketing Courses by SEO International, a Google Partner firm.

Mastering Google Trends: Innovative Strategies for Effective Marketing

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Google Trends is a tool that analyzes search query popularity in Google Search. It’s important for marketing because it offers insights into market trends, consumer behavior, and competitive landscapes. This information is invaluable for creating timely, relevant content, optimizing SEO strategies, and tailoring marketing campaigns to specific audiences or regions. By leveraging real-time data, marketers can quickly adapt to market changes and identify emerging opportunities.

Here are five video tutorials by Corey Frankosky from SurfsidePPC.com that can help you become an expert of using Google Trends for marketing:

How To Use Google Trends – Google Trends Tutorial For Beginners

Google Trends is a valuable tool for marketers, providing insights into trending topics and consumer behavior. It helps identify rising search terms and related queries, allowing marketers to optimize their strategies and target specific keywords like “best luxury SUV 2023.” The tool is also useful for understanding geographic interests, such as in the World Cup, and staying current with trends in various industries like gaming or electric vehicles. Daily search trends offer a snapshot of the top searches, aiding in news coverage and marketing alignment. Additionally, Google Trends reveals key consumer behavior insights, such as the popularity of luxury SUVs during specific seasons or the growing interest in electric vehicles, guiding more effective and targeted marketing efforts.

 

6 Ways To Use Google Trends For Your Marketing Strategy

Google Trends is a powerful tool for marketers to generate content ideas, track real-time trending topics across various categories, and understand consumer interests. It reveals seasonal trends, like the peak in beach decor interest during July, which can inform targeted marketing strategies. Location trends also provide insights for geographically focused marketing, such as targeting coastal areas for beach-related products. Additionally, exploring related queries can uncover unexpected connections and trends, aiding in more nuanced marketing approaches. Utilizing Google Trends helps in optimizing ad placements and budget allocation by identifying popular topics and consumer interests in different niches and regions, ultimately guiding more effective marketing strategies.

 

5 Google Trends Keyword Research and Content Strategy Tips

Google Trends is a key tool for content strategy, offering insights into rising topics and relevant search queries for keyword ideas. It helps in identifying keywords that align with audience interests and search intent, crucial for creating effective website content. By pinpointing niche keywords and generating long-tail keyword lists, Google Trends assists in crafting content that ranks higher in Google searches. This approach enhances SEO strategy, driving more traffic to your website and providing a competitive edge in content creation.

 

How To Use Google Trends To Find 20+ YouTube Video Ideas in Under 10 Minutes

Google Trends is an invaluable resource for YouTube content creators, offering unique insights distinct from traditional web searches. It helps identify trending topics, like the World Cup, and provides specific, valuable search queries for generating video ideas. This includes exploring various aspects of digital marketing, such as the rising popularity of Instagram ads, and delving into diverse strategies from ClickBank to Pinterest marketing. By focusing on what people are actively searching for, content creators can craft videos that resonate with audiences, potentially taking their channels to new heights.

 

6 Ways To Enhance Your SEO Strategy With Google Trends

Understanding seasonality is essential for SEO strategy, allowing for targeted efforts during peak search times. Google Trends helps in generating content ideas by identifying trending topics like Shopify and drop shipping. It’s also useful for tailoring content to different platforms, like YouTube and news searches, tapping into current search trends. Using Google Trends for keyword research, including long-tail keywords, assists in creating niche-specific content and building a strong keyword list. Analyzing top-ranking content and understanding search intent further optimizes SEO strategies, ensuring content aligns with what users are actively searching for.

 

The post Mastering Google Trends: Innovative Strategies for Effective Marketing appeared first on Dubai, UAE | Digital Marketing Courses by SEO International, a Google Partner firm.


Strategies for Expanding Your Marketing Agency: Mastering Intentional Growth

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Ready to bring on more clients? Wondering how to augment and allocate resources as you grow? Discover how to put the right processes and people in place to support growth.

Watch this 37-minute video shared by Social Media Examiner and Karlyn Ankrom:

Here are the key takeaways from this video:

  • Scaling with Intention – Growing a business smoothly and with less stress through well-established systems and procedures.
  • Hiring Decisions – Recognizing when the workload surpasses the owner’s capacity, indicating the need to hire additional staff.
  • Team Empowerment – Allowing the team to innovate enables the leader to focus on vision rather than implementation, aiding in effective scaling.
  • Intentional Growth – Essential for the development of a marketing agency, focusing on deliberate and strategic expansion.
  • Work-Life Balance – Having a team member who respects your boundaries is key to maintaining a healthy balance between work and personal life.
  • Value of Systems and Processes – Understanding the significance of structured systems and processes is vital for success, even if it doesn’t come naturally.
  • Innovative Leadership – The need for someone who isn’t just operationally focused but also brings creative ideas for visionary progress.
  • Personal Goals and Comparison – Emphasizing personal objectives without comparing oneself to others is crucial for success in both social media and professional realms.

 

 

The post Strategies for Expanding Your Marketing Agency: Mastering Intentional Growth appeared first on Dubai, UAE | Digital Marketing Courses by SEO International, a Google Partner firm.

Integrating AI Solutions: Revolutionizing Your Marketing Agency’s Strategy

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Curious about using artificial intelligence technology for your clients’ content ideation and creation? Wondering how to train your team to use AI tools? Explore how AI can benefit marketing agencies.

Watch this 38-minute video shared by Social Media Examiner and Ron Callis:

Key Takeaways of this video:

  • AI and Human Collaboration – Combining human expertise with AI often surpasses human-only approaches, impacting product offerings, pricing, and profitability.
  • AI in Copywriting – Using AI like ChatGPT for advertising headlines has seen almost complete client adoption, highlighting AI’s effectiveness in creative writing.
  • AI for Ideation – Leveraging AI tools like ChatGPT for brainstorming assists in producing high-quality content more efficiently.
  • Cost-effective Content Creation – AI tools can create short-form videos and podcast assets at a lower cost than hiring content creators.
  • AI in Interview Preparation – Utilizing AI to generate interview questions in just 90 seconds revolutionizes content creation processes.
  • Enhancing Quality and Efficiency – AI offers significant opportunities to improve product quality, increase business efficiencies, and enhance automation levels.
  • Productivity Gains in Marketing – AI technologies, like ChatGPT, can greatly enhance productivity and work quality in various roles within a marketing agency.
  • Stakeholder Management with AI – AI can effectively balance and consider all stakeholders’ needs, driving positive advancements in the business.

 

 

The post Integrating AI Solutions: Revolutionizing Your Marketing Agency’s Strategy appeared first on Dubai, UAE | Digital Marketing Courses by SEO International, a Google Partner firm.





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